River City Brewing Company

The Brewer’s Blog

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Women and Beer: Beth Ayres

(This is an excerpt from an interview on BeersinSac.com)

As Sacramento’s second oldest brewery relocates to Carmichael, Beth Ayres-Biro is experiencing more than a few firsts.

Joining the River City Brewing Company family in 2001, Beth has served as the co-owner and General Manager since 2006. She is overseeing her first major construction project in the move to Carmichael’s hottest development project, Milagro.

She has learned throughout this new venture how tedious the process of relocating a business can be, as she recalls how many times River City’s opening date has been pushed back.

“We are so close to opening our new location in Carmichael, but also so far away. I kind of say that seriously and jokingly,” said Beth. “I never realized how many obstacles get in the way of trying to get up and going.

In addition to managing the reopening of River City, Beth has also acquired the new role of “mommy”!

The construction project has allowed Beth to spend much of her time with her one-year-old “Half Pint,” although she says many of her patrons at the old River City location already look forward to seeing him again.

I was fortunate enough to be able to sit down with this incredible woman to talk about River City’s next chapter in Carmichael, the challenges of being a female business owner, and even had her adorable Half Pint give me a tour of new location while it is still under construction.

 

What is your involvement with River City? I understand you might still be prepping for the grand opening at your new location in Carmichael, but aside from this prep, what does a normal day look like for you? If it varies, what are some of your favorite responsibilities?

Since we have our closed downtown location we still are involved in beer festivals and the Brewers Guild activities. I have also spent lots of time at the County Building, ABC, Fire Department and all of the other agencies that have to sign off on this project (in addition to designers and all the representatives for equipment and supplies).

If we were up and running my day would look somewhat different. I am at the brewery 5-6 days per week. I start in the morning, but when I leave it is always different. I oversee the whole restaurant, so depending on the day, things differ. My business partner Steve and I are in constant contact with our brewer and making timelines and calendars of brewing schedule, ordering of supplies and what events are going on. Either Steve or I will always represent River City at beer festivals and non-profit events.

My favorite things about the job are spending time with the customers, and getting to sample product and help make the decision on our menu.

 

What factors did River City take into consideration when deciding to move to Carmichael?

Honestly, our first pick was to stay downtown, but after two years of trying to find the right location, we realized it just wasn’t going to work. My family and Steve’s family both live in Carmichael though, so we’re pretty familiar with the area. We both realize that Carmichael needs a lot of attention when it comes to places to go for food and drinks. What I love about the new location, and the Milagro project in general, is that it’s going to bring some of the amazing local dining and drinking scene to the suburbs that’s usually only found downtown. We will also be the only brewery in the area, which I think is a great thing for us and the community.

I think the community of Carmichael has been wanting more places to go and more things to do. People are going to have more options when it comes to “farm-to-fork” cuisine. Ironically, a lot of our lunch regulars that work downtown said that they would at least see us at night at our new location because they live in Carmichael.

 

To read more, view the entire article at BeersInSac.